Pat Bryson’s sales system has one simple maxim: It’s not about us… it’s about them, our clients. We need to understand and live in our clients’ worlds. Doing so requires a sales system that focuses on uncovering the needs and goals of our clients through meaningful conversations and asking great questions.
A Road Map To Success In High-Dollar Broadcast Sales provides a step-by-step process for successful selling in the 21st Century. The ideas in this book will raise your level of success and will make you money!
This revised second edition includes an expanded chapter on selling digital products.
What People Say About the Techniques Taught In This Book:
Managing Director, Radio Bay of Plenty – Whakatane, New Zealand
“Pat Bryson nails it! As one of the top sales trainers in the world, her words are gold. If you sell for a living, you will benefit from her techniques!”
-Valerie Geller, Author – “Beyond Powerful Radio: A Communicator’s Guide to the Internet Age”; Broadcast Consultant/Training – Geller Media International
“A game changer – we have proven results from applying Ms. Bryson’s system to selling radio advertising. From our perspective, if you follow it in totality, you are guaranteed success. Any deviance reduces the likelihood of success.”
– Mark Imbach – previous Station Manager, 88.9 Shine FM Calgary AB
Paperback: 160 pages
Publisher: Bryson Broadcasting International