We work with broadcasters throughout the world to help increase the revenue of their stations by raising the skill sets of their sales staffs. If you are an owner, General Manager or a Sales Manager of a radio or TV station, which of these might be of concern for you?
* Is your station billing the revenue you would like to bill?
* Are your sales people able to form and maintain great relationships with their clients?
* Do you have problems recruiting and retaining great sales people?
* Are you constantly starting over with revenue each month because your clients are not annual advertisers with your station?
* Is your sales staff “stuck” at an unacceptable level of billing?
* Are you frustrated by losing advertising dollars to other media?
* Are you struggling to find ways to sell digital strategies and to integrate them into your sales system?
If you answered “Yes” to any of these questions, Bryson Broadcasting International can help. We work with broadcasters around the world who are experiencing problems in the above areas. BBI is available to assist you in increasing revenue by raising the skill level of your sales staff.
By request, we analyze your revenue department, focusing on reporting systems, measurement tools, list management and staff. We assist in hiring sales people and managers, utilizing personality profiles to decrease costly hiring mistakes. Our consulting agreements include weekly contact with your staff by phone and email, plus market visits, during which we are on the street with your sales staff.
We also offer online training. We know how busy your sales managers are today. We also know how important it is to equip our sales staffs with great skills. We offer a monthly virtual sales training session done live with your staff. We customize the content to meet your station’s individual needs.
Whether on premise or online, our training is designed to raise your staff to the next level of expertise. To see a full listing of our offerings, click here.
Our client base includes broadcasters in the United States, Europe, Canada, Australia, and Central Asia.
Our goal is to help you grow revenue!