A Road Map To Success In High-Dollar Broadcast Sales

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A Road Map To Succes In High-Dollar Broadcast SalesPat Bryson's sales system has one simple maxim: It's not about us... it's about them, our clients. We need to understand and live in our clients' worlds. Doing so requires a sales system that focuses on uncovering the needs and goals of our clients through meaningful conversations and asking great questions.

A Road Map To Success In High-Dollar Broadcast Sales provides a step-by-step process for successful selling in the 21st Century. The ideas in this book will raise your level of success and will make you money!

This revised second edition includes an expanded chapter on selling digital products.

What People Say About the Techniques Taught In This Book:

"Pat Bryson nails it! As one of the top sales trainers in the world, her words are gold. If you sell for a living, you will benefit from her techniques!"
-Valerie Geller, Author - "Beyond Powerful Radio: A Communicator's Guide to the Internet Age"; Broadcast Consultant/Training - Geller Media International

"A game changer – we have proven results from applying Ms. Bryson's system to selling radio advertising. From our perspective, if you follow it in totality, you are guaranteed success. Any deviance reduces the likelihood of success."
- Mark Imbach – Station Manager, 88.9 Shine FM Calgary AB

"At WAJK/ WLPO/WLWF, our sales staff refers to Pat as the 'expert'; I call her our 'savior'....if you're looking for an excellent sales coach, you should call her!"
- Joyce McCullough; Vice President and General Manager WLPO/WAJK/WLWF

"Pat Bryson is very adept at combining theory with practice and hands-on training that is highly effective and appreciated by journalists working in countries where they have received only the traditional theoretical training. Drawing on her professional experience, Pat Bryson has been very successful in teaching marketing, business and management skills. Pat also has the ability to gain a very good understanding of local broadcasting systems, which allows her to respond to the various needs as they arise. We highly recommend Pat Bryson for your program. You will know why, once you have worked with her."
- Sokol Mici and Vjollca Mici, International Center for Journalists

Product Details
Paperback: 160 pages
Publisher: Bryson Broadcasting International
Language: English
ISBN: 978-0-9896899-0-8